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Table 1: What to put on your website
| Business Model/Suggested Features |
Retail |
Professional |
Artistic |
Academic |
Non-Profit |
| Contact Info |
Yes |
Yes |
Yes |
Yes |
Yes |
| Email |
Yes |
Yes |
Yes |
Yes |
Yes |
| Hours |
Yes |
Yes |
|
Yes |
Yes |
| Feedback form |
Yes |
Yes |
Yes |
Yes |
Yes |
| Articles |
|
Yes |
|
Yes |
Yes |
| Calendar |
|
Yes |
|
Yes |
Yes |
| Photo album |
Yes |
Yes |
Yes |
|
Yes |
| Shopping cart |
Yes |
|
|
|
Yes |
| Catalog |
Yes |
|
|
|
|
| Security certificates |
Yes |
|
|
|
Yes |
| Autoresponder |
Yes |
Yes |
|
Yes |
Yes |
| Multimedia |
|
Yes |
Yes |
|
|
| Links |
|
Yes |
Yes |
Yes |
Yes |
| Map |
Yes |
Yes |
|
|
|
| Own domain name |
Yes |
Yes |
Yes |
|
Yes |
| Newsletter |
Yes |
|
|
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Different business models require different features. For example, retailers need to be enabled for ecommerce, artists need to be able to display portfolios of their work, and non-profits will want to be able to link to interesting and relevant articles.
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